Digital Advertising Definition, Strategies & Benefits

Definition:-

Digital advertising is the process of using online platforms to promote and sell products or services. This can be done through various means such as social media marketing, search marketing, and email marketing.



Strategies:-

To keep your audience updated, you can use social media to share your content and then engage with them as friends and followers. You can also use search engine optimization (SEO) to optimize your content, so it will show up when someone is searching for the information you've written about. Finally, you can use email marketing to follow up with your audience to be sure they continue to get the solutions they're looking for.

Benefits:-

Creating awareness and engagement before and after the sale will help you convert new buyers into fans who buy more and more often. This will also kickstart word-of-mouth and social sharing, which has many benefits. Additionally, presenting the right offers at the right time will shorten the buyer's journey.


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