BJMC Guru (Journalism & Mass Communication) Study Materials

Positive Social Impact of Television:- Social Surrogacy Hypothesis:- 1 . Current research is discovering that individuals suffering from social isolation can employ television to create what is termed a paras ocial or faux relationship with characters from their favorite television shows and movies as a way of deflect ing feelings of loneliness and social deprivation . 2 . Just as an individual would spend time with a real person sharing opinions and thoughts , pseudo - relations hips are formed with TV characters by becoming personally invested in their lives as if they were a close friend . 3 . Jay e Derrick and Sh ira Gabriel of the University of Buffalo , and Kurt Hug enberg of Miami University found that when an individual is not able to participate in interactions with real people , they are less likely to indicate feelings of loneliness when watching their

Definition:- Digital advertising is the process of using online platforms to promote and sell products or services . This can be done through various means such as social media marketing , search marketing , and email marketing . Strategies:- To keep your audience updated , you can use social media to share your content and then engage with them as friends and followers . You can also use search engine optimization ( S EO ) to optimize your content , so it will show up when someone is searching for the information you 've written about . Finally , you can use email marketing to follow up with your audience to be sure they continue to get the solutions they 're looking for . Benefits:- Creating awareness and engagement before and after the sale will help you convert new buyers into fans who buy more and more often . This will also kick start word -

Types of Research:- There are two types of   research   which can be done to develop a thesis or dissertation : Practical Research: This type of research involves first-hand experience with the topic being researched. This could take the form of surveys, interviews, observations, and discussion groups. Theoretical Research: This type of research is based mostly on published works, such as books, articles, published academic journals, and court records. It does not involve first-hand experience with the topic. Types of Research Methodology Qual itative . Qual itative research methods involve describing specific situations in detail using research tools like interviews , surveys , and observations . This type of research focuses on gathering verbal data rather than measurements . Descriptive/Quantitative Quant itative research is a type of research that deals with numerical and statistical explanations . This type of research