Magic Bullet Theory (Hypodermic needle model) - Communication Models

Magic Bullet Theory (Hypodermic needle model)

Magic Bullet Theory, also known as Hypodermic needle model or Hypodermic-syringe model is one of the communication models which was proposed by Harold Laswell and was originally written in the book "Propaganda Technique" during the World War.



Magic Bullet Theory says that media's message is a bullet fired from the media gun to the people's head. It means that media fires or injects message or different messages into the audience like a bullet and the audience believes in what they are seeing or hearing from the media. Magic Bullet Theory says that the audience is passive and they are dependent totally on the media to know about what is happening around them and the world and the media keeps on injecting the media's message to the passive audience like a syringe or shooting into their head like a bullet. Masses of people are made to think as the same way media wants them to think and create public opinions and change the behavior of the audience.

However it is not prevalent anymore in the modern day world and has been criticized by a lot of people. As there are many media options available now, earlier only radio and newspapers were popular and were the main source of media. The message flow is always from the sender to the receiver. It's not always necessary that the audience is always passive, even in the earlier times and it is one of it's criticisms.

The theory was popular during the World War Second time in USA and Germany. That time people were completely dependent on the media to get information. 

Comments

Post a Comment

Popular posts from this blog

What is News Room, Output Desk & Input Desk - Importance of News Room

Image
 What is News Room, Output Desk & Input Desk - Importance of News Room NEWS ROOM The place where journalists, producers, editors and other stuff work together to gather or collect news that is published in newspapers, online articles, magazines, or is broadcasted on radio, television is a News Room.  It consists of two types:- 1. Output Desk (News Desk) 2. Input Desk (Assignment Desk) OUTPUT DESK 1. It is also known as News Desk 2. All the desk-oriented job descriptions such as related to computer are part of this outlet. 3.  It helps in the development of the news. 4.  It includes the department known as “run-down”.  5.  This desk researches, create productions and help in deciding news priorities ROLE AND IMPORTANCE OF OUTPUT DESK  1. RUNDOWN - A rundown is a timeline or playbook for a radio or live TV show - ​ It is the blueprint of ideas/information on which a specific show is decided. - ​ It is made by run-down producers. Person controlling the rundown in PCR is designated as
Read more

Berlo's Model of Communication (SMCR Model) - Communication Models

Image
Berlo's Model of Communication (SMCR Model) - Communication Models Berlo's SMCR Model of Communication was proposed in 1960 by David Berlo and describes the communication process in it's most basic form. It has four communication components in it which are Sender, Message, Channel and Receiver. The components are affected by various factors and that's how the communication process is done. Encoding and Decoding of message is also done in this type of model. The four components defined are: SENDER Sender is the person or the source that sends the message to the receiver. It's the place from which the communication process starts or originates. There are multiple factors which affect the Sender and they are: Communication Skills:  One of the most important factor, if the person who sends the message has good communication skills then the message will be communicated better than if the person doesn't have good communication skills. Good communication s
Read more

What is Soft News & Hard News - Difference between Soft News and Hard News

Image
What is Soft News & Hard News - Difference between Soft News and Hard News in Simple Language. Soft News and Hard News are the terms that are very often used in Journalism, both Print Journalism and Digital Journalism. They both are the types of news that are served to the people. In simple words Soft News are the type of news that is basically related to Entertainment, Lifestyle, Art, Tourism, Daily Sports, Fitness, Culture etc. which doesn't impact masses of people's daily lifestyle. It often relates to people's personal lives. You can also say that in Soft News the background information of Hard News is provided. Soft News is the opposite of Hard News. Soft News is generally less important than the Hard News but attracts more people. It is because people like to read these types of News more, like reading a movie review or knowing about an upcoming smartphone or about a tourist place. They are human-interest type stories. While Hard News is something that
Read more

Newspaper Production - How it's BASICALLY done

Image
Newspaper Production - How it's BASICALLY done. Ever wondered how a newspaper that you read is made? It goes through a lot of process done by so many people before it reaches you on regular basis and even though it's getting less popular as other forms of media are taking over, particularly Digital Media. It is still made and read at a large number. There is a quite huge production that is done for a newspaper and everything is well planned in advance so that the production goes smoothly and provide you the best filtered content. Ofcourse the very first thing that is done for producing a newspaper is gathering of news and various newspaper happening around and it is done by various editors, photographers, interviewers, reporters, and other people. All the news gathered is reported to the newspaper agency and then rest of the process is made. News can be local, around state or nationwide and there are various newspapers too based on it. Like some newspapers deliver onl
Read more

Newsworthiness - What Elements Makes a Story News Worthy?

Image
Newsworthiness - What Elements Makes a Story News Worthy? There are certain elements that makes a news story news worthy, that means something that people would love to know about and it interests them and impacts their life. Stories that are news worthy enough are only reported mainly in the newspaper (there may be some exceptions and it depends on the people reading it too). * Location is very important, something that is happening nearby will make a better news than something that is happening at other place, say another state or country. A person living in Delhi would love to know more about what's happening in Delhi than at Mumbai. It depends on the geographical area the audience is present at, that's why even national newspapers has separate sections for audience's city. It impacts the audience more and hence their reading interests. * Something that the  audience is more familiar with will make a better news, like person, place or event than something it i
Read more

What is Mass Media? - Importance, Functions, Types of Mass Media, Mass Media Theories and More!

Image
What is Mass Media? - Functions, Types of Mass Media, Mass Media Theories and More!  Mass Media is basically communicating to the large masses of people using various ways like Newspapers, Social Media, TV, Radio etc. There are various definitions of Mass Media but it is just communicating your message to a large number of people or groups of people. If you are studying about Journalism & Mass Communication then knowing what is Mass Media is very important. There are various types of Media through which the message is communicated between the masses like Electronic Media, Print Media, Digital Media etc. Print Media has newspapers, magazines, holdings, banners, billboards, posters etc. Digital Media has social networking sites, blogs, vlogs, websites, mobile apps etc. Electronic Media has TV, Radio, CD/DVD etc. Advertising is also a part of Mass Media. There are various organizations that control them like publishing companies, film studios, TV stations and studios, radio station
Read more

Types of Research & Research Methodology - Media Research

Image
Types of Research:- There are two types of   research   which can be done to develop a thesis or dissertation : Practical Research: This type of research involves first-hand experience with the topic being researched. This could take the form of surveys, interviews, observations, and discussion groups. Theoretical Research: This type of research is based mostly on published works, such as books, articles, published academic journals, and court records. It does not involve first-hand experience with the topic. Types of Research Methodology Qual itative . Qual itative research methods involve describing specific situations in detail using research tools like interviews , surveys , and observations . This type of research focuses on gathering verbal data rather than measurements . Descriptive/Quantitative Quant itative research is a type of research that deals with numerical and statistical explanations . This type of research
Read more

Social Media is taking over the world and changing our society! - Essay on Social Media (Digital Media)

Image
Social Media is taking over the world and changing our society! With the rise of Internet usage all over the world, more and more people are daily connecting with it and particularly with the social media sites. It has become a part of our everyday lives and almost every millennial is connected with these media sites and uses it on regular bases. Some of the most popular social media sites are Facebook, Instagram, Twitter, Snapchat and so on. We are kind of addicted to them and check on other people's lives through posts and stories or just use it as an entertainment or news/other info gaining source. The statistics on these media sites are really staggering. According to some sources the average time a person spends on social media sites per day is about 142 minutes. That's more than 2 hours daily spent on these sites. About 500 million people use Instagram stories on daily basis. Over 92% of the brands have presence on social media for marketing and to gather people'
Read more

Study Notes for Print Journalism & Mass Communication Theories (BJMC)

Image
Study Notes for Print Journalism & Mass Communication Some topics will be discussed by me here, not in detail or briefly explained but concept wise as study notes for examinations/tests of BJMC students. So let's begin! Q1 - What is Mass Communication? Mass Communication: Mass Comm is sending messages to a large number of people by various means like newspapers, magazines, TV, radio, internet etc. Q2 - What is Print Media? Print Media: It is part of Mass Media (Mass Communication) where communication to large number of people is done by printed means like newspapers, magazines, journals, holdings, banners, billboards etc. Q3 - What is Print Journalism? Print Journalism is the profession of Print Media where gathering, editing and reporting of news and events is done on printed means and then presented to large masses of people. Q4 - What is Feature Writing? Feature Writing is writing about a feature story that is quite different from a general story. The writ
Read more